Snackeez
Branding, Label Design
The Snackeez project entailed creating a brand name, visual brand identity, and a label design system, for a new savory snacks line, targeting individuals who seek high-quality, shareable snacks for their gatherings.
To ensure resonance with the target audience, thorough market testing was conducted, leading to the adoption of the name 'Snackeez.' This name was chosen as it effectively reflects the playful essence of fresh and enjoyable snacks for communal settings.
The visual brand identity system was developed following an explorer brand archetype, infused the label designs with a sense of boldness and adventure, successfully applied across a range of long potato chips SKUs.
