Treva Packaging
Label Redesign
Treva Packaging design introduces a standardized visual system across a diverse product range, positioning Treva as the smart choice for value-conscious consumers in the Saudi Arabian FMCG market.
A vibrant purple dominates the packaging visual identity, ensuring high shelf visibility while preserving the brand's recognizability for loyal customers.
The "Save Right" Badge complements the packaging identifier, represented by the checkmark, signifying the intelligent choice for shoppers.
A bilingual identity system is implemented, matching and balancing typography to meet market needs and enhance product recognition.
